Bachelor in Management – Business Management

What Will You Learn?

This specialization is designed for individuals who want to acquire knowledge and practical skills to become effective managers who fully utilize the potential of a company. Students will learn the intricacies of managing production, trade, and service companies, which are essential for increasing a company's chances of market success. During the studies, you will have the opportunity to acquire knowledge and skills in areas such as:

• Methods of organization and management,
• Making managerial decisions,
• Capital investments,
• Methods of raising capital,
• Basic marketing strategies for businesses,
• Work psychology,
• Creating a business plan for a company or business venture,
• Developing a company growth strategy,
• Analyzing company development,
• Developing a marketing strategy for a company/product and preparing a marketing action plan to implement the adopted strategy,
• Preparing and implementing change within an organization.

Graduates of this program also possess a high level of professional awareness and responsibility.

SPECIALIZATION PROGRAM

Sample course topics covered in this specialization include:

• Innovation management,
• Production and service management,
• Credit management,
• Infrastructure management,
• Change management,
• Corporate investments,
• Environmental management in businesses,
• Management training.

PRACTICAL LEARNING

Since we focus on practical learning, as a graduate, you will be well-prepared to continue your professional development in large and medium-sized enterprises, as well as in small and micro businesses. You will be equipped to take on roles as a manager responsible for the overall development of a company, or for managing specific functional areas within the company. You will also be prepared for self-employment and for establishing and running your own business, including financial structuring from various sources.

Graduates are well-prepared to work as managers, middle-management executives, members of company boards and supervisory boards, as well as consultants in management for consulting firms.

Specialization classes at the WSB University are taught by experienced practitioners. Thanks to this, students learn about current trends and the latest knowledge in the field. The specialization program is regularly consulted with representatives from the business environment, including employers. This ensures that the content covered in the specialization is up-to-date and aligned with the needs of the job market. Additionally, the University regularly organizes "meetings with practitioners," providing students with the opportunity to meet interesting people who passionately share insights about their work.

Moreover, through cooperation with TUV NORD Poland, graduates of the Business Management specialization will be prepared to obtain specialized certifications, such as Internal Auditor for Information Security Management Systems according to ISO 27001.